War Child’s football shirt raises £30,000 for the charity’s life-changing work

It was announced today that the limited edition War Child football shirt sold out within days, fetching £30,000 in the process. The jersey was made by Sports Interactive, developers of the popular football management simulation, Football Manager. This is the second year that the studio has made the FMFC Away Shirt available for purchase, giving fans the chance to purchase one of 600 copies made.

FMFC is the Football Manager Members Club that lets players get first-hand insight into new features and gameplay inspiration. feature drops and studio news on the game. Each season two football shirts are made both home and away, the latter being dedicated to War Child, the club’s shirt sponsor. Last year, the shirt raised £20,000, with proceeds going directly to ensuring a safe future for children living in war.

War Child aims to reach children in the early stages of conflict, helping to provide life-changing services and support in insecure communities where safety and their health is the number one priority. This year’s huge total of £30,000 will do even more good than last year, helping to continue the great work that War Child is doing around the world. Miles Jacobson, studio head of Sports Interactive, has been a big War Child supporter since 1995, when he worked for Food Records as A&R, helping to involve Blur in the infamous Help album which grossed 1.25 million. of pounds sterling.

“No child started a war, so children should not be affected by war. It’s a simple premise, but unfortunately it’s not true. I first came across War Child when they were providing psychosocial support to children during the Bosnian war in the 90s,” Miles said. “Thirty years later, they are providing aid in war zones around the world, still finding the most pressing problem in these areas for children to solve. From safe spaces for children to study in the Central African Republic and Afghanistan to the plethora of child protection services in Yemen, they have a lean but powerful team that effectively collects funds and distributes them in the right way through their local teams and the best local practitioners.

Since joining Sports Interactive, he has continued to work with War Child and raised an additional £1.5m through fundraising initiatives, brand support, outreach, marketing and advertising. in the game. Today, Miles dedicated his work to a new War Child project in the Central African Republic that aims to fight poverty, while promoting sustainability and peacekeeping.

He continued, “I have seen their work firsthand in conflict and post-conflict areas and it is truly amazing the difference they are making in the lives of children. I am so grateful for the work they do, and honored to have been involved with them for so much of their history as an organization. It is an honor and a privilege for us at Sports Interactive, and for me personally, to be involved in their work – whether promoting them as a charity or with the donations we are in able to make people who buy our games, and our community has also been very supportive of this work”

Rob Williams, CEO of War Child UK said: “We are so lucky to have Miles in our corner. His unwavering support and hard work has raised significant amounts of money to fund our vital work around the world and has put War Child on the map of the world. gaming industry, which has resulted in an outpouring of support. We are delighted to welcome him into the fold as an official industry ambassador, as a reflection of our gratitude for his years of passion and energy. for our cause. Miles has really helped us reach more children affected by conflict and give them a chance for a better future”

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