Giorgio Armani on the making of his very first football shirt for Naples


The region inspires the master tailor. “Naples is such a unique place. Naples is a city full of energy and life, even chaos at times. And it’s full of wonderful people. I have always been fascinated by its striking contrasts, by its bright colors, and by the richness and complexity of its cultural heritage, ”reveals Armani.

The Italian FA and UEFA regulations regarding the dimensions of sponsor badges and logos are strict. Was this a problem for the man known as Re Giorgio (King George)? “I believe that when you can do everything, you end up doing nothing. So for me, it’s never too difficult to have hard limits on what I can and can’t do with a project. Of course, there were limits with these kits. I had to meet certain parameters and I did. But for me it was easy because when I have a defined perimeter I know exactly how to create harmony within the boundaries. And it’s always an interesting creative exercise, ”says Armani.

Italian fashion writer and Naples fan, Laura Pacelli, says: “The company gives Armani a chance to reach new customers, people who wouldn’t normally be exposed to EA7. And with this new collaboration, he can demonstrate that he represents all of Italy, not just the north and Milan.

It may have been the fashion superstar’s first high-profile football outfit, but he has long worked with sportspeople. The Italian Olympic team has been wearing his designs since 2012 and he owns the best basketball team in the country, Olimpia Milano.

Could teams that set up in the field of luxury brands become a trend? Is a future UEFA Champions League final between Real Madrid at Balenciaga and Chelsea by Burberry such a fanciful idea? Pacelli waves the offside flag: “Remember that EA7 is anyway a line dedicated to sport, and although it is obviously very respected, Armani has more prestigious lines. Brands like Chanel for example are unlikely to dress one side on the court.

Naples chef De Laurentiis and his daughter Valentina, herself a designer, worked with Armani on the project. They chose it to bring an additional distinction. This isn’t the first time the 72-year-old film mogul has mixed calcio and catwalks. Last spring, Napoli wore a unique kit designed with Patagonian-born designer Marcelo Burlon. It was a moody black garment with Burlon’s hallmark, a stylized bird graphic across the shoulders. It was an instant sale and high transfer fees on eBay.

The adage goes that if athletes look good, they feel good and therefore perform well. The Napoli team have the perfect chance to test this theory, thanks to Maestro Giorgio.

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