Russia’s soccer jersey sponsor Adidas suspends partnership after FIFA and UEFA bans | Soccer | sport
Adidas has suspended its partnership with the Russian Football Federation, a spokesperson has revealed. It is the last major sponsorship the country has lost since President Vladimir Putin ordered an invasion of Ukraine, which began last week.
The spokesman declined to give further details on the decision, taken in agreement with other sporting bodies which severed ties with Russia following the worrying attack on Ukraine.
Adidas, the world-renowned German sportswear giant, has been the kit supplier of the Russian national teams since 2018.
But as the death toll rises in Eastern Europe and sanctions on the nation subsequently increase, they suspended the deal.
The move follows FIFA and UEFA’s decision to suspend Russian clubs and national teams from all competitions until further notice.
This means Russia’s men’s team will not face Poland in the semi-final of the World Cup play-offs next month, crushing the country’s chances of making the tournament in Qatar.
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Their women’s team will also sit out this summer’s European Championships, while Spartak Moscow have lost their place in the Europa League Round of 16.
A statement read: “Following the first decisions adopted by the FIFA Council and the UEFA Executive Committee, which envisaged the adoption of additional measures, FIFA and UEFA have today jointly decided that all teams Russian nationals, whether national representative teams or club teams, will be suspended from participating in FIFA and UEFA competitions until further notice.
“These decisions were adopted today by the Bureau of the FIFA Council and the UEFA Executive Committee, respectively, the highest decision-making bodies of the two institutions on such urgent matters.
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UEFA have already stripped Russia of the honor of hosting the 2022 Champions League final, previously set at the Gazprom Arena in Saint Petersburg.
The showcase event will now take place at the Stade de France in Paris.
The governing body’s sponsorship deal with Gazprom, worth around £33m (€40m) per season, has also been terminated.
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